Digital Book Design and Publishing Cover

Photo-Editing and Presentation

Douglas Holleley PhD

9x6 inches, 149 pages in full color, sewn signatures, soft cover.
Rochester, NY: Clarellen and
RIT Cary Graphic Arts Press, 2009.
ISBN 978-0-9707138-5-8

This book introduces photographers, print-makers and other graphic artists to the creative possibilities of image editing and presentation. The focus is on how meaning can be created and shaped if the emphasis is placed on the totality of the visual experience rather than by looking at each single image in isolation.

In the first instance there is a discussion of a variety of ways images can be grouped together. This act has implications for how the work should subsequently be presented. To this end there is a discussion of various presentation techniques, and how each different forum can further amplify the desired effect. Finally there is a hands-on look at a variety of presentation techniques such as artist book publishing, exhibition design and portfolio construction that will help the reader to present his or her work in a professional manner.

By employing the principles outlined in this book readers can expect that the content of their work will be more coherent and accessible, not only to an audience, but also more importantly, to themselves.


FOR PHOTO-EDUCATORS AND STUDENTS

Finally, a textbook for mid-level to senior college students and for graduate students of Pho- tography that addresses the demands of senior study. At this level students must take more responsibility for the content and appearance of their work. Until now, there has been no text to assist this process. This book will enable such students to edit and present their work in a professional and thoughtful manner. Additionally, the book will help students develop a helpful critical vocabulary for discussing and interpreting images.



Anticipated date of publication is February 2009. The price will be $29.95.

SPECIAL PRE-PUBLICATION OFFER

Orders received before February 1, 2009 are priced at $19.95.
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Table of Contents
CONTENTS
1
Introduction
CHAPTER 1
BASIC EDITING STRATEGIES
3
Introduction
3
The Initial Edit
6
     Method
7
     Final Thoughts
13
Intention Versus Effect
14
Intentionality
17
Editing Strategies
18
The Third Effect
21
Systems of Internal Logic
21
Category or Genre
23
Similar Classes of Objects
25
Similar Classes of Objects Occupying the Same Visual Space When Photographed
27
Use of Recurring Visual Motifs
27
     Objects
28
     Shapes and motifs
31
     Color
33
Metaphors and Symbols
34
     Simile
34
     Metaphor
35
     Metonymy
35
     Synecdoche
35
     Allegory
38
     The Equivalent
CHAPTER 2
MACRO EDITING SYSTEMS
41
Introduction
43
Grouping
45
On Authorship
47
Narrative
51
The Sustained Metaphor or Sequence
55
The Array
57
Assemblage
58
The Moving Image
61
Diagrammatic Systems
Conclusion
CHAPTER 3
PRESENTATION
63
Introduction
64
General Considerations—Scale
67
Seven Main Ways to Present Images
67
The Book
71
The Portfolio
75
The Book/Portfolio Hybrid
79
The Exhibition
83
The Installation
87
Time and/or Screen Based Systems for Still Images
89
Electronic Delivery Systems
90
Contextualizing Your Data
91
Writing an Artist Statement
92
Conclusion
CHAPTER 4
PRESENTATION TECHNIQUES
95
Important Safety Note
Introduction
97
Making a Simple Concertina Book
100
On Demand Publishing Options
103
Working with Cloth and Board
Bookbinding Tools and Materials
105
A Two-piece Hard Cover for a Concertina Book
111
Making a Two-piece Portfolio Box
123
Matting Prints
129
Print as Object
131
Conclusion
BIBLIOGRAPHY
133-136
INDEX
137-139
ACkNOWLEDGEMENTS
140